The Art of Employer Branding ​

What makes people want to join, stay, and thrive in your organization?​ The power of Employer Branding? Your company’s reputation as a great place to work.​

  • What Employer Branding really is (beyond HR jargon)​
  • How to craft a compelling ‘Employee Value Proposition’ (EVP)
  • Practical steps to attract, retain & engage top talent​

Mode: Live Webinar via eLearning Studio

  • 16th October
  • 6pm-7pm
Register At No Cost

About the Instructor

Prof. Anand Narasimha

A seasoned brand strategist, passionate educator and thought leader.

  • Faculty:  IIM Bangalore, IIM Indore, IIT Madras, JAGSoM​​
  • Member of The American Marketing Association (AMA) ​
  • Winner of multiple Marketing awards, including 2 Cannes Lions and 3 Global EFFIES
  • Areas of teaching, consulting and corporate training include Brand Strategy, Marketing Communications, Business Strategy, Consumer Culture, Shopper Marketing, Creativity & Innovation​
  • Rated among the ‘Top 25 Brand Professionals’ in APAC.

Trusted by

global industry leaders to train their workforce.

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curriculum

Topics Covered:


  • What Employer Branding really means
    How it shapes perceptions of your organisation beyond just recruitment campaigns or HR jargon.​
  • Building a powerful EVP (Employee Value Proposition) ​
    Articulating why talent should join, stay and grow with you.
  • Storytelling that resonates ​
    Turning your culture, values and purpose into authentic messages employees and candidates connect with.​
  • Practical strategies to attract, retain & engage talent​
    From onboarding to career growth to recognition systems.​
  • Measuring impact ​
    Using data and employee feedback to track how your employer brand influences hiring, retention and engagement.​

Why You
Shouldn't Miss
This Webinar​

Attend At 0 Cost
  • Best practices from leading companies
  • Clarity of Promise :Understand how to define and communicate a compelling Employee Value Proposition (EVP) that sets you apart.​
  • Culture in Action :Learn how to translate your values and purpose into authentic stories and everyday practices that attract and engage talent.​
  • Proven Playbook : :Take home actionable strategies and global best practices to build, measure and strengthen your employer brand.​

Branding in 2025

Why Your Organisation Needs Employer Branding in 2025

  • Talent chooses culture:  Gen Z and millennials join brands with purpose, not just pay.​
  • Beyond automation: As AI takes routine work, top talent values growth and meaning.​
  • Reputation is public: Glassdoor, LinkedIn, Instagram reveal your workplace story.​
  • Retention saves cost: Strong brands keep people engaged and reduce churn.​
  • Brand = Business : How you treat employees shapes customer trust and business value.​

This session is designed for:

HR & Talent Acquisition professionals​

Brand & Communication managers​

Business Leaders & Entrepreneurs​

HR Faculty​

MBA Students & Young Professionals​

Masterclass Pedagogy 

  • Smart Classroom: State-Of-The-Art digital learning Studio
  • Experiential Learning: Immerse yourself in interactive activities and simulations.
  • Action Planning: Craft roadmaps to guide your negotiation journey and your organization’s growth. 
  • Interactive Discussions: Engage in a collaborative environment, sharing insights, asking questions and learning from peers’ experiences.  
  • Real-Life Case Studies: Analyse successful strategies from industry examples, extracting actionable lessons and best practices.

About JAGSoM

Jagdish Sheth School of Management (JAGSoM), originally IFIM Business School (est. 1995), was rebranded in 2020 in honor of renowned scholar, Professor Jagdish Sheth. As one of only 15 AACSB-accredited business schools in India, JAGSoM features prominently in the QS Global Rankings.
With a focus on cultivating T-shaped professionals who possess both specialized depth and broad business skills, JAGSoM offers programs designed to shape dynamic business leaders. The school operates two campuses—Bangalore and Greater Mumbai—both strategically located to foster strong industry ties and immersive learning experiences

Are you ready to become a next generation marketeer?

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