From Real-Time Decisions to Self-Evolving Marketing Systems
Discover how marketing technology is reshaping into living-self evolving ecosystem. Learn about:
- Self Evolving Marketing
- Real-time Decision Modeling
- Agentic AI
- Model Context Protocols
- September, 3rd
- 6pm-7:15pm
Mode: Live Webinar via eLearning Studio
From Real-Time Decisions to Self-Evolving Marketing Systems
Discover how marketing technology is reshaping into living-self evolving ecosystem. Learn about:
- Self Evolving Marketing
- Real-time Decision Modeling
- Agentic AI
- Model Context Protocols
About the Instructor
Dr Tuhin Chattopadhyay
- Associate Dean & Professor, JAGSoMx
- Featured in India’s Top 10 Data Scientists list (Analytics India Magazine, 2016)
- Winner of AI Leader 2018, Digital Transformation Leader 2019 and CTO of the Year 2020
- 20+ years blending industry consulting with classroom teaching in AI, data science and marketing analytics
- Editor-in-Chief of the International Journal of Business Analytics & Intelligence and jury member for global data-science contests
- Published 30+ research papers and delivers keynote talks worldwide on generative AI, real-time data pipelines and decision intelligence
Trusted by Industry Leaders
curriculum
Topics Covered:
- Why static models like regression, clustering and batch-based propensity scoring no longer deliver results in real-time marketing.
- How Real-Time Customer Data Platform (CDPs) and RTDM create hyper-personalized campaigns that adapt instantly.
- The 3-layer Agentic AI Architecture - Data, Reasoning, and Memory- for self-evolving systems.
- How frameworks like LangGraph, AutoGen, and OpenAI Swarm enable multi-agent orchestration
- The role of Model Context Protocol (MCP) in preserving intelligence across marketing channels.
- Real-world success stories from BFSI, retail, and OTT industries with measurable ROI impact.
Why You
Shouldn't Miss
This Webinar
You’ll Discover the Shift from Static to Self-Evolving Marketing
- Understand why traditional tools like regression-based MMM, static clustering, and batch propensity scoring can’t keep pace with today’s real-time customer expectations.
- Learn how RTDM, Agentic AI, and MCP enable marketing systems that adapt in milliseconds, learn from every interaction, and reinvent personalization logic on the fly.
You’ll Get an Actionable Framework to Future-Proof Your Marketing
- Walk away with a 3-layer architecture blueprint (Data, Reasoning, Memory) used by leading enterprises to deliver context-aware, autonomous marketing orchestration.
- Gain insights into real-world implementations in retail, BFSI, OTT, and e-commerce — with clear business outcomes like reduced CAC, higher LTV, and measurable ROI.
Why Precision Marketing Is A Must-Know in 2025
- Trigger offers mid-browse with real-time CDPs and RTDM,
boosting conversions - Target micro-segments via multi-agent AI, extracting deeper
value from data - Thread consistent messaging across channels using MCP,
safeguarding brand relevance - Borrow proven BFSI, retail, OTT blueprints showing
measurable ROI uplift quickly - Replace static models with evolving architectures, keeping
your marketing advantage fresh
Who Should Attend
CEOs, CMOs,
Marketing Heads
& Managers
Ensures every rupee spent translates into measurable business growth and market advantage.
Digital Marketing
& MarTech
Leaders
Convert vast, complex data into targeted actions that boost ROI and campaign efficiency.
Data Scientists, Automation Execs & AI Practitioners
Turn algorithms and models into real-world marketing impact with quantifiable results.
Strategists,
Growth &
Innovation Leaders
Identify and accelerate the fastest, most effective routes to market success.
Masterclass Pedagogy
- Smart Classroom: State-Of-The-Art digital learning Studio
- Experiential Learning: Immerse yourself in interactive activities and simulations, applying negotiation principles in real-time scenarios.
- Action Planning: Craft roadmaps to guide your negotiation journey and your organization’s growth.
- Interactive Discussions: Engage in a collaborative environment, sharing insights, asking questions and learning from peers’ experiences.
- Real-Life Case Studies: Analyse successful strategies from industry examples, extracting actionable lessons and best practices.
About JAGSoM
Jagdish Sheth School of Management (JAGSoM), originally IFIM Business School (est. 1995), was rebranded in 2020 in honor of renowned scholar, Professor Jagdish Sheth. As one of only 15 AACSB-accredited business schools in India, JAGSoM features prominently in the QS Global Rankings.
With a focus on cultivating T-shaped professionals who possess both specialized depth and broad business skills, JAGSoM offers programs designed to shape dynamic business leaders. The school operates two campuses—Bangalore and Greater Mumbai—both strategically located to foster strong industry ties and immersive learning experiences
- September, 3rd
- 6pm-7:15pm
Are you ready to become a next generation marketeer?
Get in Touch
- admissions@keeplearning.live
-
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